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Our mission
We're here to help
From expert-grade advice (in-store & online) to regular events & classes, we're here to support you any way we can.
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Our advantage
Creator-curated gear
We’re known for our custom gear bundles that allow you to get everything you need for the best possible price.
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Our legacy
Brooklyn born & bred
Creativity thrives in Brooklyn, and we strive to share the passion and energy of our neighborhood with the world.
Family owned & operated since 1966
It all started with a little camera shop in Brooklyn. Founded by Abe Berkowitz in 1966, Focus has faithfully served the New York City Metropolitan Area for over half a century. In that time, we’ve built a tight knit community of passionate and multifaceted customers with a wide array of interests and skills.
Through Lifestyle by Focus, we offer items and tools that make life easier. From state-of-the-art kitchen appliances to the latest home, sports, and outdoor goods, we’re passionate about providing a diverse range of high-quality products that enrich the lives of our customers.
How can we help you today?
Award-winning Service
Focus is excited to be included in Newsweek's annual list of the Best Online Shops
for the fourth consecutive year. We are thrilled to be recogonized for the our efforts
to provide a pleasant online shopping experience, and we're grateful to the staff,
vendors, and customers that make it possible.
Giving back
We're firm believers in giving back to our community. In more than fifty years of business we've donated to and partnered with organizations including The Imaging Alliance, the Memorial Sloan Kettering Cancer Center, Chai Lifeline, and more. If you represent a charity or community organization that's interested in working with us, please don't hesistate to reach out to [email protected].
There's more to explore
A message from our CEO
“A lot has changed since I started working at Focus over twenty years ago, but the important things haven’t: we still stock the latest gear, the staff feel like family, and we strive to do everything we can to help creators. While today our customers come from around the world, we’re still a small neighborhood camera shop at heart. Come visit us in Brooklyn or Lakewood and see for yourself!”